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Birdman’s Guide to Buying Art Online

January 2nd, 2010

Some of the reasons for buying art online:

These days you can see just about every style of art there is to be seen online in the comfort of your own home or office. This saves you a tremendous amount of time where you don’t have to go walk around a huge gallery, drive a long distance and end up looking at art that you have no idea who painted it, what materials they used, etc. You’ll be surprised how many people just love art and are not experts on techniques, painters’ names or styles. Another benefit to buying art online is the fact that at most online galleries, you will get a short biography on the artist who painted the piece as well as the and their style & price. What if you have a question that isn’t answered at the online gallery you’re viewing? Well in the real world, sometimes finding someone to help answer your questions can take you a tremendous amount of time & there are even times when you won’t find anyone who can help you at all. When you browse online galleries you generally have the option to email the artist directly and then you can have your answer within minutes- depending on how busy the artist is and when they’re checking their email but that’s still a huge bonus over scouring an entire gallery for someone to help you.

Reasons you have for purchasing art:

I’m sure it seems like the obvious thing but in truth many people overlook this point as their basis for buying art in the first place. You have to know WHY you are purchasing art in order to get the right piece. Think about it for a moment, are you buying a painting for someone you love, for your home, for the office decor or maybe as an investment piece? Or perhaps you want to start collecting artwork from a particular artist to build up a nice collection. Each reason I’ve shown you as well as others you might have in mind require a different outlook when you’re purchasing from the style of art, the subject matter to the most obvious- the price. Not too many people want to spend a few thousand on a painting they’re just going to hang up in their living room or hallway but on the other hand, if you’re wanting your first piece of art for investment reasons, you won’t want to pick up a 5 x 7 picture of a fruit salad in a plastic frame. Also, don’t just consider the piece you’re looking for but also the artist, their reputation as well in determining the price of the piece. Naturally, a very well-known artist who sells a lot of their work and is featured in many showings will charge more for their work than someone who’s just beginning in the art world.

What’s more important? The latest trends or Personal Taste?

Let’s face it, we all fall into this trap at some point in our lives- whether it’s to do with clothes, cars and yes, even art. There are so many people who purchase an art piece simply because the style is popular or the artist is very well-reknowned yet they honestly don’t like the piece they bought at all-they bought it just to be “fashionable”. Well speaking from personal experience and as an artist myself I want to give you a big tip that is too often overlooked but it is the VERY reason you should be buying art in the first place- because you love it!!

Don’t worry about the latest trends in art styles or the popular subject matter for paintings or even how the frame looks that the piece came in. First and foremost before going any further in the purchasing process ask yourself this- ” DO I really like this piece?”, “Does it speak to me?” These are the sorts of questions you need to ask yourself before you even talk to the artist. I will admit it, naturally I want people to purchase my work BUT most importantly I want them to be in love with it, to have it speak to them in some form, have it convey an emotion to them that just cries out “I have to have that painting!!” Unlike a car or a blouse, always go with your personal taste and intuition when purchasing any form of artwork.

What sort of medium should I choose?

As you may well know, art comes in so many forms, I can’t even begin to do them justice here but as a few examples: you have watercolors, oils, acrylics, photographs,digital art, statues, murals, etc. Which style is the most valuable or the most respected? The truth is that the medium the artist used to create their painting means very little in the end buying decision if you’re truly in love with the piece. Take for example, I’m going to a site that sells acrylic paintings and even though I’ve never owned such a painting and never really cared for that medium, I find a piece that speaks to me; it has a beautiful bright and bold tropical rainforest scene with a gorgeous flock of birds in the foreground and I’m just in awe of the craftmanship this artist has used. Would I just say to myself,” Mike, you hate acrylic paintings, don’t waste your money on that”? NO WAY in the world would I be this foolish!! Naturally I’d buy this piece because it spoke to me, it gave me something that transcends the paint used or the surface where it was painted on. This is the sort of mindset you have to get yourself into. There are so many wonderful pieces of art that are being created every day around the entire world in various mediums- from acrylic to digital paintings to 3-D images- what makes any of these styles less important than another? Absolutely nothing but your own taste. If you see a watercolor painting and love it- buy it!! if you see a digital painting that speaks to your soul- buy it!! Do you see where I’m coming from here? If you’re brand new to the art world, let me give you a few definitions of some of the more popular styles:

1. Abstract- This is art where the artist an artist either exaggerates or simplifies the form of the subject to attach emotion or other meaning to it.

2. Art Deco- A form of abstract art, this celebrates technical advances of the 1920′s and 30′s. Art deco paintings have a slick, metallic look, they include jarring angles & use machinery colors.

3. Gouache watercolors- This is a type of watercolor that include white pigments that make them thicker & more opaque than other types of watercolor paintings.

4. Impressionist- This type came into being in the late 19th century and include such well known painters as Monet and Renoir. These painters altered their strokes to approximate the effects of changes in lighting on the subject. Impressionism still remains very popular among artists, collectors & art enthusiasts.

5. Pop- Pop art shows contemporary, common objects in a way that makes a statement about modern culture. You might be familiar with the work of Andy Warhol who painted Campbell’s soup cans- he was a pop artist.

6. Realist- Realism art portrays faithful and realistic depictions of subjects; this comes from the idea that any subject is worthy of being painted in and of itself.

7. Surreal- Surrealism, is a very cool approach to art; it features objects that look or act unnaturally or are depicted together unexpectedly; this is similar to a dream.

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Canvas Art – The Perfect Home Decor Choice

December 23rd, 2009

When it comes to decorating the Modern Home, many Contemporary Interior Designers are in favor of the Minimalist ‘look’. This is especially true for modern apartments and guest homes, which are often compact. When space is limited, Minimalism is the perfect solution. However, this, most definitely, does not mean that Wall Décor should be left out. Bare walls are not mandatory, for Minimalist Décor to work. On the contrary, Modern Canvas Art is the perfect way to compliment and finish off the look. Select wisely, and Canvas Art can add that, all important, touch of character every home is in need of. The fact is, Minimalist Décor is extremely practical. However, rooms can tend to look simply ‘empty’ and impersonal, without a touch of select Wall Décor.

The knack to choosing Canvas Art for Minimalist Décor is too, either pick one large print, or Oil Painting. Alternatively, opt for one of the multiple piece Canvas Art Sets, which are available. For many people, this can offer the easiest solution. Oversized Canvas Sets, and four to six piece sets might be perfect for larger rooms. Smaller, two and three piece Canvas Art Sets are especially good if you have limited space. If sets do not appeal to you, selecting two or three individual, smaller sized, Modern Art prints is another option. Ideally, they should be relative to each other, and the same style, and even more preferably, produced by the same Artist. Modern Art encompasses a wide range of styles, including Impressionism, Cubism, Abstract Art, Abstract Expressionism and Minimalism.

When making a choice, it is important to remember, if you have Minimalist Décor, the Canvas Art you choose will gain much attention. It is important not to choose conflicting styles. If you are not aware of the particular styles available, within Modern Art, it is essential to make yourself familiar with them, before making a decision. Understanding Modern Art means you will be ready to take decisions, in an informed way. When it comes to choosing Modern Art for the home, taking the time to carry out some research, will usually make all the difference. If your Minimalist Décor is very striking and true to style, not all Modern Art might suit that look. For instance, if your furniture is ‘very seventies’, then the style of Modern Art, popular during that era might be the most appropriate. However, your own personal taste must be considered to be the most important. There is little logic buying a Canvas Art print you do not like, solely because it is from the same era. It is simply that, logically, this might be a good place to start your search.

Ultimately, your choice of Canvas Art will be down to your own personal judgement. You must decide what compliments or clashes with your Décor. Whether you have Minimalist Décor or not, this is your prerogative. After all, it is your home! Plus, your Minimalist Décor may be designed in a Modern Art, sparse, and simplistic fashion, in contrast to a dedicated following of a particular design school style. In any instance, simply going for the ‘shoe that fits’ will usually work. Much of the latter twentieth century Abstract Art available, is not so specifically stylized, any more than its style is its simplicity. When choosing Canvas Art, this is why so many people opt for Abstract Art. It is a wonderful way to decorate wall space, without over dictating the style and ambience of a room.

Minimalist Décor does not necessarily mean that you must choose subdued colors, unless of course, this is your preference. Modern Abstract Art is diverse, one only has




By: Angela Dawson-Field

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The World’s Best Art Consultancy

December 5th, 2009

The World’s Best Art Consultancy

art-exchange. com unveils Release III of its art tool for designers

The Future Art Consultancy

Locating and placing artwork in a design project is arguably the most difficult part of the project. While some designers take on this task themselves, many enlist the assistance of an art consultant. One limitation of this approach is the consultant’s limited universe of artists. Most art consultants end up with a few “go-to” favorites.

Imagine an art consultancy able to directly access 10,000 artists, with technology capabilities aggregating art choices in a portfolio for emailing or high-resolution printing for presentations. Add the ability to correspond with clients via e-postcard including selected images. And finish with the ability to access framing options online thus enabling the designer to actually show the customer how the pieces will look framed.

Does It Work?

Can a website help you find art? Art-Exchange (www. art-exchange. com) is not a new website, not a new service, not a new company. It does, however, take a new approach to providing art to designers. And it has a new site design that Art-Exchange claims will make the service even more powerful and easier to use.

I spoke with Richard Gipe, President and CEO of Art-Exchange, to find out why he thinks his company’s service is so special. I asked him, “If you had to communicate Art-Exchange’s value to designers in a single sentence, what would you say?”

Here’s what he said: “If you want to access as much art as we have on Art-Exchange, you would have to go to 20,000 galleries, and you would have to deal with so many different sellers that the logistics would be overwhelming. ” That sounds pretty good. But does the site work?

About Art-Exchange

Art-Exchange is a business service provider that specializes in solutions for the design trade. They can offer solutions to designers as an art consultancy, or they can provide solutions to art consultants to help them be more effective and efficient.

For the past five years Art-Exchange has been actively contacting artists to list their works on the exchange. Today there are approximately 100,000 different works of art created by over 10,000 different artists. Imagine searching 100,000 records to locate the perfect art solution. Nearly 60% of all the works are originals, and the remaining 40% is a variety of editions. All of these works are organized in a database, and a search engine locates works using any or all of the following criteria:

• Artist’s name

• Title

• Subject matter

• Style

• Medium

• Size

• Colors

• Price

• Orientation

Suppose you need oversized original works and price is an issue. Maybe you want only works with lighthouses. Or perhaps you need large public works. That’s how specific the search engine can be. And with the new design, if you enter several criteria and the search engine can’t find a work that matches all your criteria exactly, it will refer you to the works that match your criteria most closely, so that you don’t have to start over. As one of the new site’s designers said, “We don’t ever want to show nobody anything. ”

Normally, designers hire an art consultant or visit multiple galleries or view print books to find the perfect art solution. That’s the old way of finding art. Now designers can look in one place and view tens of thousands of originals alone. This is the new way of finding art. Art-Exchange let’s designers search for all the art they need in one place. That alone has the potential to save time, but the website has some other very powerful features that give designers even more flexibility and power.

Powerful Features

One very important new feature is the Designer Portal. Art-Exchange has four different portals that members can use to enter the site. There’s one for retail clients, one for community partners, and another for artists and other sellers. But the Designer Portal is available only to designers. Once you enter the portal, you can search for the art you want, view images of the art, and immediately see designers’ wholesale pricing.

Here’s another great new feature: Portfolios. How do you keep track of the works that fit your client’s needs? You keep a portfolio. Designers can set up portfolios for individual clients, different locations, or just for future reference. It’s easy to save works to custom-made portfolios. And it’s easy to show the portfolio to clients—from anywhere in the world.

Another terrific feature is the Exhibitions section. Exhibitions include the works of around 200 artists and are compiled topically. Prior exhibitions, which are still accessible, include Realism, Landscape, Watercolor, and Impressionism. In order to have fresh ideas readily available for clients, designers need to be reviewing art all the time, and these exhibitions can help. It takes only fifteen minutes to view an entire exhibition.

Another feature that can help designers and clients work together—especially when clients have trouble describing their interests—is the Postcard feature. Clients can go to the website to browse for themselves. They can view an exhibition, browse by artist, or do a search. When they find something they like, they can send images to their designer using electronic postcards.

Soon, Art-Exchange will even offer the ability to create Custom Frames online so that clients can view the artwork in different frames and choose the one they like best.

Full-Service Art Consultancy

Art-Exchange goes far beyond just the website, however. They also provide full-service art consultancy. They have a full staff of qualified art consultants who can do as much or as little as a designer wants them to. Anything a typical art consultancy does, Art-Exchange will do. If a designer works with an art consultant already and wants to maintain that relationship, Art-Exchange will even work with his or her current art consultant.

How to Access the Features and Benefits of Art-Exchange

Go to www. art-exchange. com and visit the Designer Portal. Log in as a designer and learn about how the service works. You can easily search for art, access their full-service art consultancy, or guide your favorite art consultant to Art-Exchange. A subscription is free. Art-Exchange is paid by the sellers on completed transactions; so they only get paid if they’re helping designers find the right art, for the right job, at the right price.

When asked what he would most want to communicate to designers about the company and the service it provides, Gipe said, “I want the members of ASID who place art to try the art consultancy service at Art-Exchange, and if they’ll give us 10% of their trust, we’ll earn the other 90%. ” If you’re a designer or an art consultant, it’s worth trying. Does it work? Is it really whole new way of finding art? Yeah, that’s what it is. And for designers, the world of art will never be the same.

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